About usAbout us
ADS Media is a sales organization specialized in the local advertising and classifieds business. Thanks to a competent sales force which is well distributed in Toscana, Emilia Romagna, Liguria, Piemonte, Veneto and Lombardia, ADS Media is able to build comprehensive local advertising solutions which can be customized in accordance with our clients’ needs and can bring excellent results in terms of potential buyers and conversions rates.
Our experience and wide network of publishers allow us to elaborate innovative solutions, using a diversified media mix which includes print, radio and internet media channels. Such solutions can be adopted in all sorts of business segments: automotive, real estate, turism & catering, general merchandise sales and so on.
ADS Media is the ideal partner for customers which need to promote on a local level in a serious and professional way. Our goal is to allow them to optimize their budget in terms of ROI (return on investment) and through an accurate analysis of the target to hit. Try our free consultancy and call us now at +39-055.65560
Our story
Our group was created in the 70s by Mauro Ballini. He was only 30 years old when he started to build up one the largest media corporations in Italy with the launch of Radio Libera Firenze, immediately followed by Telelibera Firenze, the first independent TV in Tuscany which soon became a major competitor for the national TV anticipating the trend of the private TV networks.
In 1979 Mauro Ballini also launched two additional initiatives: “La Pulce” – the free classifieds newspaper – and the daily newspaper “La Città”; thanks to an aggressive pricing and sales strategy (“La Città” was on sale at just 100 Lire) , both operations turned out to be a great success. After the death of Mauro Ballini, occurred in 2000, the group continued to grow by paying attention to the changes of the market trends and of the lifestyle. A new and innovative editorial project was created and the free press business model was adopted. This allowed the group to expand into new regions and launch new local editions.
Recent events
In 2007 the group takes over the weekly job newspaper LAVORO E CARRIERE and the jobsite CATAPULTA.IT.
In 2008 Catapulta.it is completely re-style and provided with a new platform. In Turin the new brand VISTOEPRESO.IT is launched with a free press distribution model.
At the end of 2008 the new brand "Vistoepreso.it" s extended to other free press issues and the innovative classifieds site www.vistoepreso.it is launched.
In 2008, in order to take advantage of our internal “sales school” and our strong presence on the territories, we founded a new company called ADS Media spa as a dedicated sales organization. Following this launch, we acquired new re-selling contracts such as immobiliare.it, RCS, Radio Cuore and others.